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2019 Knowledge Forum: Marketing & Management Track
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attendees:

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exhibitors:

» EXHIBITOR PROSPECTUS

» REGISTRATION

 


 

SCHEDULE

 

MARKETING & MANAGEMENT TRACK

 

 

Tuesday, April 9

7:30 am – 12:30 pm

TOUR

Honda Automotive Manufacturing Plant

 

8:30 am – 12:30 pm

TOUR

Kamtek Inc.

 

1:00 – 4:00 pm

PRE-CONFERENCE WORKSHOP

ASME B.16.34 (Beyond 101)

 

4:00 – 6:00 pm

DEMONSTRATION

Mobile Technology Lab

 

Wednesday, April 10

7:00 am

Registration & Continental Breakfast

 

8:00 am

Welcome

 

8:15 – 9:00 am

JOINT SESSION KEYNOTE SPEAKER

Cybersecurity in the Industrial Sector (all attendees)

 

9:00 am

Exhibit Set-up

 

9:00 – 9:45 am

MARKETING & MANAGEMENT

Non-disclosure and Non-compete agreements

 

9:45 – 10:00 am

Morning Coffee Break

 

10:00 – 10:45 am

MARKETING & MANAGEMENT

Third Party Logistics

 

10:45 – 11:30 am

MARKETING & MANAGEMENT

Finances for the Non-finance Manager

 

11:30 am – 1:00 pm

Lunch/Exhibits Open/Mobile Technology Lab Open

 

1:00 – 1:45 pm

MARKETING & MANAGEMENT

Economic Developers as Industry Partners

 

1:45 – 2:30 pm

MARKETNG & MANAGEMENT

Achieving High, On-Time Delivery

 

2:30 – 3:15 pm

Afternoon Break/Exhibits Open

 

3:15 – 4:00 pm

MARKETING & MANAGEMENT

Social Media Tools and Trends for B2B Enterprises

 

4:00 – 5:00 pm

MARKETING & MANAGEMENT

Websites Done Right

 

5:30 – 6:30 pm

Welcome Reception with Exhibitors (all attendees)

 

6:30 – 8:30 pm

Exhibit Breakdown

 

Thursday, April 11

 7:30 – 8:00 am

Continental Breakfast

 

8:00 – 9:30 am

MARKETING & MANAGEMENT

Improve Communication Using DISC

 

9:30 – 9:45 am

Morning Break

 

9:45 – 10:30 am

MARKETING & MANAGEMENT

Making the Decision to Specify or Buy Your Product: End-User Perspective

 

10:30 – 11:15 am

MARKETING & MANAGEMENT

Keeping Customers Happy: After Sales Service

 

11:15 am

MARKETING & MANAGEMENT

Adjourns

 

 

 

APRIL 9-11, 2019

DOUBLETREE HOTEL PERIMETER PARK BIRMINGHAM, AL


Valve Industry Knowledge Forum

 

Marketing and Management

 

About the Program

Attendees to the Marketing & Management track at the Valve Industry Knowledge Forum can look forward to hearing from industry experts on issues regarding day-to-day considerations of running a successful valve business. This is a new education track this year that will focus on such topics as social media tools and trends, keeping customer happy after the sale, and finances for non-financial managers.

 

Tours, Pre-conference workshops, demonstrations, and the exhibit program along with ample networking opportunities will round out the Marketing & Management track education for attendees.

 

Who Should Attend?

The subject matter presented in the Marketing & Management track is specifically developed for those who work or supervise the production and assembly process in their companies.

 

Wednesday, April 10

  • Economic Developers as Industry Partners: Regional and State Allies in Policy and Business Development, Andrew Fitzgerald, Senior Director of Business Intelligence, Baton Rouge Area Chamber. The presentation will highlight instances in which the Baton Rouge Area Chamber has successfully advocated for policies that helped regional manufacturers, as well as economic development. Business climate and growth in customer base are two crucial factors for any business, but especially manufacturers. Industry and trade groups throughout the country have natural allies in these two areas: regional and state economic development groups, who not only advocate for tax, incentive, and regulatory policies that ensure a state or region has laws conducive to growth, but also have project managers that make the business case for the area to companies looking to open a new facility, or expand one that currently exists.
  • Finances for the Non-finance Manager, Matt Bate, Chief Financial Officer, Setpoint Integrated Solutions. The goal of this presentation is to provide a framework for making financial decisions and to help provide baseline knowledge of key financial concepts. Finance training for managers without a finance background is often lacking or overlooked completely resulting in many managers trying to figure it out on their own.
  • Social Media Tools and Trends for B2B EnterprisesKelly Watson, CEO, Project1421, will explain what’s available for business-to-business enterprises and how companies can benefit. The presentation will also discuss current social media trends and how industrial enterprises can embrace these trends to improve their recruiting, sales & public relations efforts.

 

Thursday, April 11

  • Making the Decision to Specify or Buy Your Product: End-User Perspective: Ron Merrick, Senior Fellow, Fluor Enterprises, this presentation will examine the many factors that go into decisions made by end users to buy or not buy a particular product. Everybody who makes valves expects that customers will buy them. Notwithstanding your boundless charm and your selling ability, some other factors are in play. While low price seems like an obvious factor, there are actually many varied complicated reasons and thought processes in play behind the scenes at the customer’s office.
  • Keeping Customers Happy: After Sales Service, David Bayreuther, Jamesbury-Metso, After sales ,service is much more than mechanical repair of a worn product. It encompasses all the help and information a company provides after a customer purchases a product. Keeping the customer happy is essential to ensure a stable, long-term business relationship well into the future. This presentation will cover the past and present state of after sales service, with focus on changing customer expectations. It will also identify changing industry demographics and how they will impact customer expectations for after sales service in the future.

THESE ARE JUST A FEW EXAMPLES OF MARKETING & MANAGEMENT TRACK TOPICS. PLEASE SEE PROGRAM FOR A COMPLETE LISTING.

 

PROFESSIONAL DEVELOPMENT HOURS

Attendees to the 2019 VMA Valve Industry Knowledge Forum will receive a certificate for twelve (12) Professional Development Hours (PDHs) for attending the Knowledge Forum. Additional hours will be given to those who attend the pre-conference workshop on April 9.

 

Questions?

 

For questions on the Marketing & Management track content or on registering for the event please email mmaloneblevins@vma.org, Meetings Manager, or call 202-331-8105 ext. 310.

 

 

 

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