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Market Outlook Workshop 2016
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S c h e d u l e

thursday, august 11

7:30 am  

Registration & Continental Breakfast


8:00 am  



8:15 am  

Session 1 - Water/Wastewater

Tom Decker, Water Marketing and Business Strategy Consultant


9:00 am  

Session 2 - Power

Kevin Geraghty, Vice President Generation, NV Energy


9:45 am  



10:00 am  

Session 3 - LNG

Kenneth Medlock III, Senior Director, Baker Institute for Public Policy, Rice University


10:45 am  

Session 4 - Wall Street Perspective

Michael Halloran, Senior Research Analyst, Managing Director, Robert W. Baird and Company


11:30 am  

Session 5 - Commercial Construction

Randy Giggard, Managing Director, FMI Consulting


12:15 pm  



1:30 pm  

Session 6 - Oil and Gas

John Spears, President, Spears and Associates


2:15 pm

Session 7 - Petrochemical

Mark Eramo, Vice President, IHS Chemical





3:15 pm  

Session 8 - International Economic Outlook

Simona Mocuta, State Street Global Advisors


5:30-6:30 pm  



Dinner on your own


friDAY, august 12

7:30 am  

Continental Breakfast


8:15 am  

Session 9 - Domestic Economic Outlook

Lynn Reaser, Chief Economist, Point Loma Nazarene University


9:00 am  

Session 10 - Mining

Glenn Ives, Chair, Deloitte LLP


9:45 am   

Session 11 - Human Capital Presentation

Ben Dollar, Principal, Deloitte


10:30 am  



august 11-12, 2016

vma market outlook workshop



About the Program

The Market Outlook Workshop - considered to be VMA’s premier meeting - is held in August of each year. This year’s workshop will take place August 11-12, 2016 at The Omni San Diego Hotel in San Diego, CA. Attendees will hear presentations from industry leaders on the outlook for various end user markets. Additionally, attendees will receive hard information about the domestic and international economic outlook. You will return to your office with notes and PowerPoint presentations to prepare your 2017 sales and marketing forecast.


Who Should Attend

Attendance is open to any VMA or VRC member who has responsibility for sales and/or marketing. Most attendees are interested in developing business forecasts for the following year. People who have branding responsibilities may also be interested in attending.


Registration Fees

Attendee registration is open to all VMA/VRC Members. Registration fees are $625 for the first registrant from a dues paying member company. Second and subsequent registrants from the same company can register at the reduced rate of $525 per registrant. You must log in to your membership account in order to register. If you have any questions regarding your member account or need your username and password, please contact Dianne Ekblad at or call 202-331-8105 for assistance. Your registration fee includes all food events during the workshop which includes continental breakfast, breaks, lunch and Welcome Reception.


Hotel Reservations

Accommodations for the 2016 Market Outlook Workshop have been arranged at The Omni San Diego at the discounted rate of $239.00 a night. To make reservations CLICK HERE. Be sure to use the special group code 17300105901 to receive the discounted rate.


If you prefer to make your reservations by phone, call the hotel directly at 1-800-843-6664. Please reference the VMA Market Outlook Meeting to receive the discounted rate. Deadline to make hotel reservations is July 27th, 2016. The discounted rate is good only for the nights of August 10-12 ONLY. There is only a limited number of rooms on August 12th. Any rooms booked by attendees outside those dates are not guaranteed the discounted rate.


registration cancellation policies

  • Cancellations received up to 30 days before the event are refundable, minus a 5% registration service charge.
  • Cancellations received between 15 and 29 days before the event are 75% refundable.
  • Due to hotel and other event guarantees, cancellations received between 0 and 14 days prior to the events are non-refundable.                
  • All cancellations must be in writing to Malena Malone-Blevins at


Please call Malena Malone-Blevins, Meetings Manager at 202-331-8105 ext. 310 or by email at


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