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2015 Market Outlook Workshop
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S c h e d u l e

thursday, august 6

7:30 am   Registration & Continental Breakfast


8:00 am   Welcome


8:15 am   Session 1 - Water/Wastewater

Tom Decker, Vice President, Brown and Caldwell


9:00 am   Session 2 - Power

Tim Riordan, Vice President, American Electric Power


9:45 am   Break


10:00 am   Session 3 - LNG

Ken Medlock, Senior Director, Center for Energy Studies, James A. Baker Institute, Rice University


10:45 am   Session 4 - Wall Street Perspective

Michael Halloran, Senior Research Analyst, Director, Robert W. Baird and Company


11:30 am   Session 5 - Commercial Construction

Richard Branch, Senior Economist, Dodge Data and Analytics


12:15 pm   Lunch


1:30 pm   Session 6 - Oil and Gas

John Spears, President, Spears and Associates


2:15 pm Session 7 - Petrochemical

Mark Eramo, Vice President, IHS Chemical


3:00-3:15   Break


3:15 pm   Session 8 - International Economic Outlook

Simona Mocuta, Director, IHS Economics


5:30-6:30 pm   Reception (Sponsored by Robert W. Baird and Company)


Dinner on your own


friDAY, august 7

7:30 am  Continental Breakfast


8:15 am   Session 9 - Domestic Economic Outlook

Jeff Werling, Executive Director, Inforum/University of Maryland


9:00 am   Session 10 - The Widening Talent Gap

Ben Dollar, Partner, Deloitte


9:45 am   Session 11 - Oil Sands

Marty Brotschul, Partner, Deloitte


10:30 am   Adjournment


august 6-7, 2015

vma market outlook workshop

renaissance blackstone hotel, chicago, il


About the Program

The Market Outlook Workshop - considered to be VMA’s premier meeting - is held in August of each year. This year’s workshop will take place August 6-7, 2015 at The Renaissance Blackstone in Chicago, IL. Attendees will hear presentations from industry leaders on the outlook for various end user markets. Additionally, attendees will receive hard information about the domestic and international economic outlook. You will return to your office with notes and PowerPoint presentations to prepare your 2016 sales and marketing forecast.

Who Should Attend

Attendance is open to any VMA or VRC member who has responsibility for sales and/or marketing. Most attendees are interested in developing business forecasts for the following year. People who have branding responsibilities may also be interested in attending.


Registration Fees

Attendee registration is open to all VMA/VRC Members. Registration fees are $625 for the first registrant from a dues paying member company. Second and subsequent registrants from the same company can register at the reduced rate of $525 per registrant. Your registration fee includes all food events during the workshop which includes continental breakfast, breaks, lunch and Welcome Reception.


Hotel Reservations

Accommodations for the 2014 Market Outlook Workshop have been arranged at The Renaissance Blackstone in Chicago at the discounted rate of $209 a night. To make reservations CLICK HERE


Or call the hotel directly at 800-468-3571. Please reference the VMA Market Outlook Meeting to receive the discounted rate. Deadline to make hotel reservations is July 7, 2015. The discounted rate is good only for the nights of August 4-7 and there is only a limited number of rooms on August 4th and August 7th. Any rooms booked by attendees outside those dates are not guaranteed the discounted rate.


registration cancellation policies

  • Cancellations received up to 30 days before the event are refundable, minus a 5% registration service charge.
  • Cancellations received between 15 and 29 days before the event are 75% refundable.
  • Due to hotel and other event guarantees, cancellations received between 0 and 14 days prior to the events are non-refundable.                
  • All cancellations must be in writing to Malena Malone-Blevins at



Please call Malena Malone-Blevins, Meetings Manager at 202-331-8105 ext. 310 or by email at

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